On today’s show, we were joined by Ashley and Maura from Instafreebie. If you haven’t heard about the service yet, it’s a spot where you can upload free ebooks (previews, short stories, and novellas are fine), and it makes it easy for potential readers to download them and load them on their e-readers. You also have the option of requiring readers to share their email addresses in order to download the ebooks, so it can be a way to start growing a mailing list. A lot of our previous guests have used the service, and many authors attest to its usefulness, especially in conjunction with multi-author promotions.
Here’s some of what we talked about on the show:
How Instafreebie works and how it differs from Bookfunnel, another service that can facilitate giving away ebooks.
Giving away books (such as series starters) versus giving away short stories or previews of novels.
Making sure to put your call to action (i.e. buy Book 2 in the series here!) in the back of the ebooks you give away.
Using Instafreebie (and collecting email addresses) versus making books free on Amazon, Kobo, B&N, etc.
Whether cliffhangers, at the ends of free novels or previews, work or if the readers are left irritated.
Using a drip campaign (or auto-responder) to reach out to readers after they’ve shared their email addresses.
Instafreebie’s recommendation engine and other ways to increase discoverability outside of what you do for promo.
Organizing a group giveaway and asking them for a plug (submit requests to email@example.com)
How newer authors can leverage Instafreebie to build a fan base when they don’t have a big social media presence or mailing list for driving traffic.
How books are chosen to be shared on the Instafreebie blog for extra promotion.
If you’re interested in signing up for their service, find it at Instafreebie.com.
Based on print, audio, and ebook of the Amazon US store only:
1,340 authors are earning $100,000/year or more from Amazon sales. But half of them are indies and Amazon-imprint authors. The majority of the remainder? They come from traditional publishing’s longest-tenured “old guard.”
Fewer than 115 Big Five-published authorsand 45 small- or medium-publisher authors who debuted in the past five years are currently earning $100K/year from Amazon sales. Among indie authors of the same tenure, more than 425 of them are now at a six-figure run rate.
More than 50% of all traditionally published book sales of any format in the US now happen on Amazon.com.
85% of all non-traditionally published book sales of any format in the US also happen on Amazon.com.
Today, science fiction author Craig Martelle joined us to talk about how he’s gotten rolling so quickly, publishing 20 novels in two years, spearheading three anthologies, and becoming super involved in the popular 20Booksto50K Facebook group, where he’s helping to put together a couple of huge conferences for indie authors.
Here are some of the specifics on what we covered:
Jumping right in with a schedule to write and publish books quickly.
Target word counts and planning out series ahead of time.
Differences in post-apocalyptic and space opera genres.
Reasons for putting together anthologies and how to make them profitable.
Networking with other authors online and in person.
Whether marketing and business should play a role in how you choose the next books you’re going to write.
Creating a bundle of starter books once you’ve got multiple series out.
What Craig posts on his Facebook page to keep readers interested and sell more books.
Asking for reviews at the end of books (and linking back to the book’s page in the store to make it easier for readers).
If you’re interested in signing up for either of the conferences that Craig talked about, here are the links: