Today Jeff, Jo, and Lindsay discussed how to improve your Amazon sales page so that people are less likely to click away, especially now that there are sponsored results and other distractions everywhere. They also answered some listener questions and shared some of their recent news and helpful tips.
Here are some of the highlights and the links mentioned during the show:
Selling to male readers or getting more readers overall as a female author of science fiction
How many words do you have to write for your work to be considered a novel, and at what length is it OK to charge novel prices for your ebook?
How can you gauge if a series is selling well enough to continue or if it’s better to move on to something else?
Using Bookfunnel to make it easier to give out free ebooks (they handle helping your readers with side-loading)
The Kevin Kelly 1000 True Fans idea that you don’t need to be a best seller to make a living as an author, just to gradually accumulate enough true fans
Whether entering keywords in your KDP dashboard can actually help
Today’s guest, Rachel Caine, has been publishing urban fantasy and YA fantasy since 1991. She’s been traditionally published throughout her career, but she recently decided to self-publish a new book in her long-standing Weather Warden series. She launched a Kickstarter to help finance the project, asked for $5,000 and ended up earning $18,000+. We asked her about the Kickstarter and also what she’s seen as far as changes in the industry, along with the differences in self-publishing and traditional publishing when it comes to marketing and more.
Some of the things we talked about were:
The state of urban fantasy today and how trends wax and wane
Creating a successful Kickstarter campaign (and some tips for how to save more of the money that people pledge to you).
Building a mailing list as a traditionally published author (she uses Mailchimp and has done giveaways with Rafflecopter).
Today’s guest is a former NASA employee and U.S. Army soldier who recently made the switch to writing science fiction full time. Terry Mixon is the author of two space opera series, The Empire of Bones Saga and The Humanity Unlimited Saga, and he’s also dabbled in erotica (as he informed us during the interview, he’s now making more from his sci-fi than he did from erotica, so there’s no reason not to write what you love). In addition to being an author, Terry is one of the co-hosts of the Dead Robots’ Society Podcast.
Here’s some of what we covered in the show:
Keeping the story interesting as the series progresses
The state of space opera currently when it comes to marketing and selling books
The pros of starting out in KDP Select/Kindle Unlimited
Running Kindle Countdown Deals on older books at the same time as you release a new book in the series
Nailing your genre with your covers (making your book look like it could be on the shelf next to traditionally published novels)
Building your mailing list — do you need to offer incentives?
Amazon’s 30- and 90-day cliffs
Building a fan base by publishing regularly in a series