We have guests scheduled for January, so this should be the last show with just the three of us for a while. We discussed whether marketing and selling books got harder for indie authors in 2014 and, since there are only a couple of days left in the year, we gave some publishing predictions and some marketing trends that we believe could come to pass in 2015. At the end, we also shared a few of our own writing/publishing resolutions for next year.
Here’s a look at some of the topics we covered:
How has Kindle Unlimited effected us and will authors continue to have to deal with subscription services (possibly more of them from Amazon competitors) as time goes on?
How networking and collaboration on projects and marketing may become even more important to authors in the future
Will multi-author bundles still be popular, or will they be replaced by something else?
We might see more co-authoring, shared worlds, and pen names where multiple authors write under the name to increase the number of annual releases
Pre-orders, are they useful now and how might one take advantage of the benefits in the future?
How Lindsay started a new pen name in October of 2014 and did well with it, even as a completely “new” (anonymous) author: Pen Name Launch 1 (results after 1 month) & Pen Name Launch 2 (results after 10 weeks)
Since it’s a few days before Christmas and we’re not scheduling any guests until the new year, we decided to chat amongst ourselves again, this time with a holiday marketing topic. As it turns out, none of us do a ton, but we chimed in on things we’ve tried and things that we believe aren’t worth the time, effort, expensive, etc.
Here’s a little of what we covered:
Giving away ebooks with Smashwords coupons
Giving away paperbacks and shipping costs
Can Christmas and other holidays actually help with ebook sales
Writing holiday-themed stories to take advantage of a holiday-loving market (possibly tougher with fantasy and science fiction)
Is it worth trying to book ads for Christmas
Are there any pitfalls that may come with releasing a book right before the holidays
Tonight, Laura Kirwan, Jeffrey Poole, Jo Lallo, and myself (Lindsay Buroker) went around in a virtual circle, talking about some of the mistakes we’ve made over the years, as related to publishing and marketing our books and, in some cases, choosing what to work on.
Here are a few of the topics we hit on:
Editors — how not to find them and how to find them (and don’t forget to ask for a sample edit!)
Cover art — the struggles of doing it yourself or even getting it right when you’re hiring a professional cover designer
Signing up for one-stop publishing packages — (hint: don’t do this)
The potential pitfalls of starting too many series at a time
Genre hopping and whether it makes sense to take a pen name